Mary Drabarni

Hypnotherapist, author and psychic medium with an international clientele needed an overhaul of her brand and marketing collateral, specifically a new website. Created content, wrote copy, managed digital assets, built the website, managed SEO and trained client on site backend. Client reported increased traffic and much higher click through rates, leading to an expanded client base. Site link

ITB Handmade Backscratchers

A small business selling custom niche products had outgrown its website and needed someone to manage migration to a new platform. The client did not want to lose any SEO as part of the migration, so we formulated a marketing ramp-up and migration strategy that mitigated temporary losses. The migration was successful and ultimately resulted in a dramatic increase in the client’s sales, as well as streamlined his fulfillment and inventory processes. Site link

1:M Cybersecurity

Cybersecurity consultant with extensive online tutorial video library needed human edits to their auto-generated closed-captioning. Job scope included watching the videos while editing the written closed captioning for mistakes and clarity. Site link

NBC.com

Managed on-and offshore teams of QA testing and content development staff at Emmy Award-winning NBC.com. Oversaw all copy, images and video published to the site and ensured it was on-brand and free of editorial and technical errors.

Hollywood in Hollywild Project

Assisted with the startup of a blog, book and podcast project chronicling a successful voiceover artist’s transition from life in downtown Los Angeles to the idyllic foothills of California’s Sierra Nevada mountains. Provided writing support and editing, and helped implement a marketing plan for the project.

Kaiser Permanente

Wrote print-focused newsletter copy and feature articles for healthcare journals distributed to the company’s hospital networks. The role required knowledge of mainstream medical terminology and concepts written in a broad tone to appeal to a large, diverse audience.

The LA Fashion Magazine

Leading fashion trade magazine in Los Angeles needed extensive editing and proofreading work done on their monthly 100-page print publication. This was a deadline-driven client that required the ability to shift gears mid-task as well as quickly process a large volume of copy.